raiya — ABM Marketing Agency
abm marketing agency

Stop building wish lists.
Start closing target accounts.

We build ABM programmes that convert. Not slides. Not impressions. Meetings and pipeline.

Book a strategy call → Take the 2-min diagnostic
reasons you clicked our ad

You want to do ABM. You've probably tried to do it... But it's just not working.

Most ABM campaigns die because of one of the reasons below, which is pretty normal... but not exactly what you want to tell your boss.

✕

Your targeting is vibes, not data — Job titles and dream logos aren't a target list. Intent data and firmographics are.

✕

You've bought a platform instead of a strategy — No ABM tool fixes misaligned sales and marketing. That's a people problem.

✕

Your campaigns run — but nobody talks to sales — ABM without sales alignment is just expensive B2B advertising.

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You're reporting impressions and calling it a win — Impressions don't pay salaries. Pipeline does.

"That's not ABM. That's expensive awareness."

our founder said this in a meeting and it stuck.

what we actually mean by abm

Simple in theory.
Everything else in practice.

ABM (account-based marketing) in B2B is simple in theory:

  1. 1 Identify the right accounts.
  2. 2 Understand what they care about.
  3. 3 Show up everywhere that matters.
  4. 4 Make it commercially impossible to ignore you.

in reality?

It's data, intent layering, sales intelligence, channel orchestration, creative sequencing, automation, and relentless follow-up.

We handle all of it.

Not just the "strategy" slide.

why most abm agencies get it wrong

Let's say the quiet part out loud.

Most account-based marketing companies do the same 6 things wrong. Every time.

x

They build target lists based on ego

Not firmographics, not intent data — just logos that look impressive in a QBR.

x

They skip intent data entirely

They run campaigns at cold accounts while genuinely in-market buyers go untouched.

x

They don't involve sales properly

Marketing and sales operate as separate teams. ABM doesn't work that way.

x

They run LinkedIn ads and report impressions

Impressions are not pipeline. Reach is not revenue. Full stop.

x

They call it a success anyway

They redefine success as engagement instead of pipeline and everyone goes home happy.

x

And they never say no

Sometimes ABM isn't the right move for you. We'll tell you that upfront — before you spend a penny.

We do it differently.

our staged abm framework

Start broad.
Scale with intent.

Betting your entire budget on 10 dream accounts is risky. Instead, we use a progression model — starting broad with ABM:many, then narrowing up to ABM:1 as accounts qualify. It all begins with four steps.

01

Build a list that can actually close

Start broad. Scale with intent.

We don't start with a TAM wish list. We build an ideal account universe, then pressure test it. If it won't realistically convert, it doesn't make the cut.

we look at

  • Firmographics & technographics
  • Geographic segmentation
  • Customer lookalikes
  • Revenue bands
  • Buying committee structures
Most ABM fails at list-build. We start with accounts that can buy, not accounts that impress.

02

Overlay intent and engagement

This is where it gets sharp

We layer multiple intent signals to tier accounts properly — not guesswork. Data-backed prioritisation into ABM-to-many, ABM-to-few, and ABM-to-one.

we look at

  • Market intent signals
  • Competitor usage data
  • Trend topic engagement
  • Previous deal history
  • Existing engagement data
Spending money on cold accounts while in-market buyers go untouched is the most expensive mistake in B2B.

03

Sales intelligence & real-world validation

Before we spend a penny on ads

We sit with sales. We validate pain points, objections, use cases, internal politics, and budget cycles. If there isn't a clear USP into that account — it doesn't go live.

we look at

  • Pain points & objections
  • Validated use cases
  • Internal politics mapping
  • Budget cycle alignment
  • Real USP confirmation
This is where most B2B ABM agencies skip the hard work. We don't.

04

Then we build the machine

If we recommend it — we execute it

Depending on tier and audience behaviour, we orchestrate across every channel that matters. We're not strategy-only consultants.

we execute across

🎯 PPC (search + paid social)
💼 LinkedIn ABM campaigns
📮 Direct mail
⚡ Email automation
📞 SDR outbound enablement
💡 Thought leadership content
🎪 Event-led ABM
🖥️ Landing pages
📖 Personalised guides
📊 ROI calculators
🎙️ Webinars
🔄 Sales nurture sequences
✨ Creative concepts
We are an ABM agency that can actually deliver. Not strategy-only. Not deck-only. We execute.
results, not bulls#t

Three campaigns.
Real results.

Not slide decks. Sequenced campaigns with measurable outcomes. Click to see how we did it.

100%
of target accounts reached
38%
account engagement rate
20%
conversion rate
<8 wks
to first results
🔒 We don't disclose full client stats for this study due to our privacy policy — but we'll walk you through everything on a call. Book a call →

the setup

A sales promotion agency needed to break into enterprise accounts. We built a tightly controlled target list from their TAM, layered intent data using Cognism, then aligned it with sales before a single ad went live.

what we did

1 Phase 1 — Reach & credibility: Paid media to target accounts, LinkedIn thought leadership, ungated guides, educational content to warm the audience.
2 Phase 2 — Pattern interrupt: A physical direct mail piece landed on desks. A Boost bar in a glass frame. Headline: "Smash to get a boost." Timed alongside paid ads and email sequences. Delivery tracked.
3 Phase 3 — Performance pivot: Once delivery was confirmed, messaging switched instantly. Book a consultation / Lunch & Learn / SDR outbound / LinkedIn automation / HubSpot sequences.
Because we had full coverage, we continued nurturing beyond the campaign window. That's ABM done properly.
Multiple
enterprise deals signed
3 phases
event-to-pipeline orchestration
100%
of foot traffic given a pathway
Year-round
repeatable model built
🔒 We don't disclose full client stats for this study due to our privacy policy — but we'll walk you through everything on a call. Book a call →

the setup

We identified that key enterprise accounts were attending World Tour London — so we built an entire ABM strategy around the event, not just a stand.

what we did

1 Pre-event: Scraped attendee data, matched against TAM, created event landing pages, posted thought leadership, positioned Natterbox as event experts. Trailblazers were engaging before they even arrived.
2 During event: 'Book a coffee with Natterbox', stand-based demos, SDR training for on-the-spot qualification, webinar sign-ups. No wasted foot traffic — every conversation had a clear next step.
3 Post-event: Targeted outbound, paid retargeting, follow-up webinar, ROI calculator lead magnet, and a demo results push to close momentum.
Strategy repeated throughout the year. Now a rinse-and-repeat enterprise ABM model. That's what a proper ABM agency delivers.
+20%
increase in e-commerce sales
£0
additional discounts given
5
accounts hyper-targeted
0
pricing changes needed
🔒 We don't disclose full client stats for this study due to our privacy policy — but we'll walk you through everything on a call. Book a call →

the setup

The pandemic hit. Buying moved online overnight. Instead of chasing new logos, we focused on five key wholesale e-commerce accounts with hyper-targeted ABM.

what we did

1 Built 'campaigns in a box' for five priority wholesale accounts: social media campaigns, paid ads, product guides, organic content, creative assets, and messaging support.
2 Reduced pressure on their internal teams and made ourselves commercially indispensable to each account.
3 No new budget, no new accounts — just sharper ABM on existing relationships.
ABM isn't just acquisition — it's expansion and retention too. Strategic account-based execution on existing relationships is often the highest-ROI move.
interactive diagnostic

Is your ABM strategy
secretly a wish list?

6 quick yes/no questions. Instant score. No email required.

answer all 6 to get your score 0/6
ready to build something real?

Ready to build an ABM programme
that actually converts?

Book a strategy call. We'll pressure test your current approach, show you what we'd do differently, and tell you honestly if ABM is even the right move.

no theatre no vanity metrics just pipeline

B2B ABM agency that understands sales

Not just marketing.

We don't just advise

We execute the full programme.

Built for growth

A repeatable ABM engine, not a deck.

frequently asked questions

The questions we get
on every strategy call.

Answered honestly. No padding.